{"id":4588,"date":"2022-03-11T16:15:33","date_gmt":"2022-03-11T16:15:33","guid":{"rendered":"https:\/\/symplify.com\/?post_type=avada_portfolio&#038;p=4588"},"modified":"2026-03-11T08:45:29","modified_gmt":"2026-03-11T08:45:29","slug":"guide-sur-la-transformation-numerique-du-commerce-de-detail-2022","status":"publish","type":"avada_portfolio","link":"https:\/\/symplify.com\/fr\/content\/guide-sur-la-transformation-numerique-du-commerce-de-detail-2022\/","title":{"rendered":"Guide sur la transformation nume\u0301rique du commerce de de\u0301tail 2022"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:6%;--awb-padding-left:6%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#981d5c;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:34px;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-font-size:40px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:46px;\">Guide sur la transformation nume\u0301rique du commerce de de\u0301tail 2022<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Les r\u00e9cents \u00e9v\u00e9nements mondiaux, d\u00e9clench\u00e9s par la COVID-19, ont lanc\u00e9 un message retentissant au monde des affaires : \u00ab\u2009Les march\u00e9s peuvent changer en un clin d\u2019\u0153il.\u2009\u00bb Les entreprises du monde entier ont d\u00fb inventer de nouvelles fa\u00e7ons de g\u00e9rer les op\u00e9rations quotidiennes. Le secteur du commerce de d\u00e9tail a \u00e9galement fait les frais du coup de fouet provoqu\u00e9 par la COVID-19, entra\u00eenant des perturbations sans pr\u00e9c\u00e9dent.<\/p>\n<p>Le h\u00e9ros de cette p\u00e9riode historique? La technologie. La pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 le passage \u00e0 un monde plus num\u00e9rique et a d\u00e9clench\u00e9 des comportements d\u2019achat qui auront probablement des effets \u00e0 long terme. Pour demeurer pertinents dans un paysage de commerce de d\u00e9tail en constante \u00e9volution, les d\u00e9taillants doivent adopter la transformation num\u00e9rique et devenir plus agiles. Ce guide vous aidera \u00e0 \u00e9laborer et \u00e0 mettre en \u0153uvre une strat\u00e9gie de transformation num\u00e9rique r\u00e9ussie.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Table des mati\u00e8res :<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><ul>\n<li>Qu\u2019est-ce que la transformation num\u00e9rique dans le commerce de d\u00e9tail?<\/li>\n<li>Les r\u00e9percussions de la COVID-19 sur la transformation num\u00e9rique<\/li>\n<li>Aper\u00e7u des concepts d\u2019acc\u00e9l\u00e9ration num\u00e9rique et du monde 50-50 de Carl Boutet<\/li>\n<li>L\u2019importance de l\u2019exp\u00e9rience client (CX)<\/li>\n<li>Am\u00e9liorer l\u2019exp\u00e9rience client (CX) en ligne<\/li>\n<li>Pourquoi la transformation num\u00e9rique est-elle difficile pour les organisations?<\/li>\n<li>Les 5 \u00e9l\u00e9ments cl\u00e9s pour aider les organisations dans leur transformation num\u00e9rique<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-top:25px;--awb-padding-right:40px;--awb-padding-bottom:25px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:1px 1px 16px 1px rgba(0,0,0,0.07);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"267\" alt=\"Guide sur la transformation nume\u0301rique du commerce de de\u0301tail 2022\" title=\"cover-guide_FR\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2022\/03\/cover-guide_FR-400x267.jpg\" class=\"img-responsive wp-image-4630\" 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src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147793077.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"aaf0980b-e07f-42e6-8726-899598ae1e5c\" data-portal-id=\"147793077\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le guide pour vous aider \u00e0 \u00e9laborer et \u00e0 mettre en \u0153uvre une strat\u00e9gie de transformation num\u00e9rique r\u00e9ussie.<\/p>\n","protected":false},"author":16,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[31],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4588","avada_portfolio","type-avada_portfolio","status-publish","format-standard","hentry","portfolio_category-guide"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=4588"}],"version-history":[{"count":13,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/4588\/revisions"}],"predecessor-version":[{"id":13398,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/4588\/revisions\/13398"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=4588"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=4588"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_skills?post=4588"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}