{"id":2897,"date":"2021-03-16T10:40:19","date_gmt":"2021-03-16T10:40:19","guid":{"rendered":"https:\/\/symplify.com\/?post_type=avada_portfolio&#038;p=2897"},"modified":"2026-03-11T08:18:07","modified_gmt":"2026-03-11T08:18:07","slug":"26x-hojere-roi-opna-digital-succes-gennem-personalisering-og-a-b-tests","status":"publish","type":"avada_portfolio","link":"https:\/\/symplify.com\/fr\/content\/26x-hojere-roi-opna-digital-succes-gennem-personalisering-og-a-b-tests\/","title":{"rendered":"26x h\u00f8jere ROI: Opn\u00e5 digital succes med personalisering og A\/B-tests"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:6%;--awb-padding-left:6%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column\" style=\"--awb-padding-top:25px;--awb-padding-right:40px;--awb-padding-bottom:25px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:1px 1px 16px 1px rgba(0,0,0,0.07);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">Se video optagelsen<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#e4e4e4;border-color:#e4e4e4;border-top-width:1px;\"><\/div><\/div><script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147793077.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"0f09d42d-42fa-4325-b30f-1f5cbfc8e5ef\" data-portal-id=\"147793077\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#981d5c;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:34px;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-font-size:40px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:46px;\">26x h\u00f8jere ROI: Opn\u00e5 digital succes med personalisering og A\/B-tests<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><h4><span style=\"font-weight: 300;\">Hvordan personalisering og A\/B-tests kan \u00f8ge konverteringerne p\u00e5 jeres website og sparke (endnu) mere liv i jeres digitale succes. <\/span><\/h4>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 300;\">Jeres website og webshop er vigtigere end nogensinde. Men f\u00e5r I maksimalt udbytte af jeres data og flest mulige konverteringer?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">P\u00e5 dette webinar vil Findify og Symplify fort\u00e6lle om, hvordan fashion-virksomheden Lisen.dk har opn\u00e5et et revenue uplift p\u00e5 +7,1% samt en 26x h\u00f8jere ROI ved at fokusere p\u00e5 \u00f8get personalisering og en struktureret tilgang til konverteringsoptimering &#8211; Conversion Rate Optimization (CRO).<\/span><\/p>\n<p><span style=\"font-weight: 300;\">CRO-ekspert, Lukas Rogvall, fra Symplify, vil gennemg\u00e5 resultaterne fra hundredvis af <\/span><span style=\"font-weight: 300;\">A\/B-tests, som er blevet udf\u00f8rt p\u00e5 bl.a. Lisen.dk og andre store sites.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p><b>Du vil efter at have set videoen vide mere om:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Hvorfor du skal arbejde konsistent med CRO og A\/B-tests og have en eksperimenterende tilgang.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Hvordan I let kan replikere findings og insights fra casen om Lisen.dk<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Hvordan man kan anvende data og CRO til at maximere udbyttet (konverteringer, click-throughs etc.) p\u00e5 websitet.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">Speakers<\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"Lucas rogvall\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Lucas-rogvall.jpg\" alt class=\"img-responsive wp-image-543\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Lucas-rogvall-66x66.jpg 66w, https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Lucas-rogvall-150x150.jpg 150w, https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Lucas-rogvall.jpg 200w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\"><strong>Lukas Rogvall<\/strong><br \/>\nCRO Specialist, Symplify Conversion<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"350\" height=\"350\" title=\"Joakim Amadeus Olsson\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Joakim-Amadeus-Olsson-.jpg\" alt class=\"img-responsive wp-image-550\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Joakim-Amadeus-Olsson--200x200.jpg 200w, https:\/\/symplify.com\/wp-content\/uploads\/2020\/10\/Joakim-Amadeus-Olsson-.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 350px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\"><strong>Joakim Amadeus Olsson<\/strong><br \/>\nChief Commercial Officer, Findify<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"280\" height=\"280\" title=\"Lena\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2021\/03\/Lena.png\" alt class=\"img-responsive wp-image-2910\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2021\/03\/Lena-200x200.png 200w, https:\/\/symplify.com\/wp-content\/uploads\/2021\/03\/Lena.png 280w\" sizes=\"(max-width: 640px) 100vw, 280px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center;\"><strong>Lena Jensen<\/strong><br \/>\nHead of Marketing and Strategy DK, Symplify<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hvordan personalisering og A\/B-tests kan \u00f8ge konverteringerne p\u00e5 jeres website og sparke (endnu) mere liv i jeres digitale succes.<\/p>\n","protected":false},"author":1,"featured_media":1478,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[36],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-2897","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-watch-on-demand"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":25,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/2897\/revisions"}],"predecessor-version":[{"id":13385,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/2897\/revisions\/13385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media\/1478"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=2897"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_skills?post=2897"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}