Give every visitor a unique experience
Website personalization creates a unique visitor experience based on all the user-specific information you’re able to gather.
You create an experience tailored to a visitor’s specific needs, wants and expectations.
“Personalization” is as old as commerce itself. A savvy shop clerk knows better than to treat every customer the same. They ask questions. They act on every impression. They make shoppers feel at home.
While this has been more of a challenge for e-commerce, personalization is here to stay. Not only do visitors expect it, but it can be done with minimal resources.
To create a personalized user experience, follow these 3 steps:
1. Define an audience segment. Case in point: visitors who have been to URLs containing the word “dress” more than 3 times over a 3 day period without converting into an online sale.
2. Create the unique experience. For instance: give a discount if the visitor buys 2 dresses, or inform the visitor of products which go great with the dresses they’re considering.
3. Run the personalization. Run the experience directly, or, better yet, A/B test it first to make sure it’s viable!
Why personalize?
- Website visitors expect personalized experiences
- Visitors are more likely to return to a website that recognizes their needs
- Personalized content generates more revenue and a higher conversion rate
- Change your website in ways that are impossible or difficult for your CMS to manage
Too good to be true?
Let us show you:
What can you personalize?
USP lists
Headlines
Layout
Colours
Buttons
Calls to action
Contact details
Shipping details
Picture sizes
Countdowns
Animations
Functionality
Pricing
Hover effects
Banners
Sticky / non sticky
Checkout process
Header content
Recommendations
Above the fold content
Fly to cart
Testimonials
Copy
Clarity
Trust
Branding
Payment methods
Responsive design
Mobile layout
Images
Design
Text size
And lots more!
Part of the Symplify Marketing Cloud.
Whether you want to supercharge your marketing automation, or turn your site into a growth engine with conversion testing, we have what you need.
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