Personalization

It’s never been easier to personalize your website experience!

Each visitor is unique, with their own individual needs, preferences, biases and personality. Customize visitor and segment experience with Symplify Conversion.

Website personalization creates a unique visitor experience based on all the user-specific information you’re able to gather.

You create an experience tailored to a visitor’s specific needs, wants and expectations.

“Personalization” is as old as commerce itself. A savvy shop clerk knows better than to treat every customer the same. They ask questions. They act on every impression. They make shoppers feel at home.

While this has been more of a challenge for e-commerce, personalization is here to stay. Not only do visitors expect it, but it can be done with minimal resources.

To create a personalized user experience, follow these 3 steps:

1. Define an audience segment. Case in point: visitors who have been to URLs containing the word “dress” more than 3 times over a 3 day period without converting into an online sale.

2. Create the unique experience. For instance: give a discount if the visitor buys 2 dresses, or inform the visitor of products which go great with the dresses they’re considering.

3. Run the personalization. Run the experience directly, or, better yet, A/B test it first to make sure it’s viable!

Why personalize?

  • Website visitors expect personalized experiences
  • Visitors are more likely to return to a website that recognizes their needs
  • Personalized content generates more revenue and a higher conversion rate
  • Change your website in ways that are impossible or difficult for your CMS to manage

What can you personalize?

  • USP lists
  • Headlines
  • Layout
  • Colours
  • Buttons
  • Calls to action
  • Contact details
  • Shipping details
  • Picture sizes
  • Countdowns
  • Animations
  • Functionality
  • Pricing
  • Hover effects
  • Banners
  • Sticky / non sticky
  • Checkout process
  • Header content
  • Recommendations
  • Above the fold content
  • Fly to cart
  • Testimonials
  • Copy
  • Clarity
  • Trust
  • Branding
  • Payment methods
  • Responsive design
  • Mobile layout
  • Images
  • Design
  • Text size
  • And lots more!

Get started with Symplify Conversion

Let us show you what Symplify Conversion can do for your site today.

Turn your business into a growth engine with conversion testing.

Request a demo