Website personalization creates a unique visitor experience based on all the user-specific information you’re able to gather.
You create an experience tailored to a visitor’s specific needs, wants and expectations.
“Personalization” is as old as commerce itself. A savvy shop clerk knows better than to treat every customer the same. They ask questions. They act on every impression. They make shoppers feel at home.
While this has been more of a challenge for e-commerce, personalization is here to stay. Not only do visitors expect it, but it can be done with minimal resources.
To create a personalized user experience, follow these 3 steps:
1. Define an audience segment. Case in point: visitors who have been to URLs containing the word “dress” more than 3 times over a 3 day period without converting into an online sale.
2. Create the unique experience. For instance: give a discount if the visitor buys 2 dresses, or inform the visitor of products which go great with the dresses they’re considering.
3. Run the personalization. Run the experience directly, or, better yet, A/B test it first to make sure it’s viable!