Learn how your visitors interact with your website
Heatmaps take large amounts of visitor data and turn it into easily understandable visual snapshots of your website.
These snapshots show you the website content with which visitors interact. This includes content which remains unseen because visitors do not scroll far enough, as well as unused elements which can be removed or replaced.
To setup a heatmap, follow these 4 steps:
1. Setup audience segmentation. Determine which visitors should be included in the click, touch, and scroll data collection.
2. Choose template URL. Select the URL on which your heatmap will display. This URL should be representative of the collected data, based on audience segment.
3. Wait for data to collect. Based on settings you choose, Symplify Conversion will then collect scroll, click and touch data from all visitors or from a percentage of visitors.
4. View heatmap. Click your heatmap and analyze which parts of your website are used or viewed. Red represents intensive use or high view rate. Yellow represents medium. Blue represents low usage. You can switch between a heatmap that shows click and touch data, and another showing scroll.
Why Heatmaps?
- See with which content visitors interact
- Get a visual representation of click, touch and scroll interaction
- Easy to use and understand
- A great way to show data to clients and other stakeholders
- Speed up user testing
- Increase conversion and engagement
- More cost effective than eye tracking
What can you identify with a heatmap?
Elements that are not clicked
Elements that should not be clicked
How visitors use navigation
Where on the layout the most profitable products or calls to action should be placed
Changes in behavior in A/B test variations
If visitors generally see content below fold
Average fold height
If visitors interact with contact details
How visitors interact with dynamic content
If struggling with banner blindness
How images affect behavior
How banner sliders/carousels work
How summaries should be used
And lots more!
Part of the Symplify Marketing Cloud.
Whether you want to supercharge your marketing automation, or turn your site into a growth engine with conversion testing, we have what you need.
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