Think you can fly? Don’t just jump out the window, go down to the ground first. You know, check it out. Test…
Gone are the days when websites are changed on a whim, based on gut feeling and supposed “best practices”. The era of data-driven, iterative change has arrived. Symplify provides you with a full testing suite.
For your every test need
Your Conversion Optimization Tool
When it comes to testing and experimentation, Symplify has everything under the hood that you could possible need. Start your testing strategy today and start collecting the revenue tomorrow.
We’ve everything you need and more…
A/B-testing
Off the shelf A/B testing functionality that will power any number of comparative A/B tests on your website.
Heatmaps
Heatmaps take large amounts of visitor data and turn it into easily understandable visual snapshots of your website.
Visitor Recording
Visitor recordings allow you to record and replay actions a user takes while navigating through your website. Get a cockpit view.
Personalisation
Website personalization creates a unique visitor experience based on all the user-specific information you’re able to gather.
Pop-ups & Web Push
Popups are one of the most powerful ways to make sure a visitor interacts with a certain message or call to action.
Surveys
Using Surveys is a fantastic way to truly understand your visitors. Set up and start collecting in minutes with Symplify Surveys.
Consistent testing over time yields results.
Get some perspective on what a 2 or 3 percent increase in your conversion rate would mean for you in the long term. It is easy to loose site of “small gains”, but consistency and continuity over an extended period will deliver results that will move your bottom line.
What happens after a 2nd purchase?
the chances of a 3rd purchase increases with 50%
New vs Returning?
spend on average 97% more than a new customer
A/B Testing
Off the shelf A/B testing functionality that will power any number of comparative A/B tests on your website. Read more about A/B testing and how best to develop a coherent test strategy here. A/B testing is synonymous with modern web development. In a simple A/B test, two different versions of a page, an “A” version and a “B” version, are sent to two similar sets of random viewers. This is also known as A/B/n or Split testing. The A and B versions may be totally different, or may differ only in key areas; for example, the headline, image or call to action. The goal of an A/B test is to determine which version performs best. Metrics that may be evaluated include email opt-ins, link clicks, bounce rate, or purchases.
Heatmaps
Heatmaps take large amounts of visitor data and turn it into easily understandable visual snapshots of your website. These snapshots show you the website content with which visitors interact. This includes content which remains unseen because visitors do not scroll far enough, as well as unused elements which can be removed or replaced. Heatmaps are useful for quickly identifying patterns and trends in data, as well as for identifying areas of the data that may be of particular interest or concern. They can also be used to communicate data to others, such as through the use of heatmap visualisations in reports or presentations.
Personalise with an editable site
Website personalisation creates a unique visitor experience based on all the user-specific information you’re able to gather. You create an experience tailored to a visitor’s specific needs, wants and expectations. “Personalisation” is as old as commerce itself. A savvy shop clerk knows better than to treat every customer the same. They ask questions. They act on every impression. They make shoppers feel at home. While this has been more of a challenge for e-commerce, Fintech and Gaming, personalisation is here to stay. Not only do visitors expect it, but it can be done with minimal resources.
Pop ups & Web Push
Popups are one of the most powerful ways to make sure a visitor interacts with a certain message or call to action. The right execution can increase conversion rates by hundreds of percent. With Symplify, you can work professionally with website popups and follow up on the data, without any technical knowledge. Because Symplify is an all-in-one solution, building, targeting, running, measuring, and analysing your popup is as simple as creating an A/B test.
